How Long Does It Take to Build a Website?

One of the most common questions from businesses starting a website project is: how long will this take? The honest answer is: it depends — but not on what most people think.

Typical timelines by project type

A first presence website — a professional five-to-eight page site for a new or small business — typically takes four to six weeks from kick-off to launch with a focused agency.

A brand refresh — rebuilding and redesigning an existing site — typically takes six to ten weeks, because it includes an audit phase and more rounds of review.

A custom platform — bespoke development with integrations, custom functionality, or complex content management — can run anywhere from ten weeks to six months depending on scope.

These timelines assume a committed client who can provide feedback and content promptly. They can stretch significantly if the project stalls on the client side.

What actually slows projects down

The number one cause of delayed website projects isn't the agency or developer — it's content. Getting photos, copy, and other materials from the client is often the longest part of the project.

Other common delays: slow feedback rounds (a one-week review turnaround doubles the timeline compared to two days), scope changes mid-build, and decision-making bottlenecks when multiple stakeholders need to sign off.

Agencies that work to a clear brief and structured feedback process consistently deliver faster than those working from vague briefs with open-ended rounds of revision.

How to keep a project on track

Before the project starts: gather your content early. Even rough copy and low-resolution photos are better than nothing — they can be refined during the process.

During the project: commit to feedback turnarounds of two to three working days. A single long delay compounds throughout the rest of the project.

Choose an agency with a clear process and milestones. You should know at the start of the project exactly what happens when, and what's expected from you at each stage.

Can it be done faster?

Yes. With a prepared client, pre-agreed content, and a focused agency, a straightforward site can be live in two to three weeks. Rush projects are possible — but they typically cost more and require the client to prioritise the project heavily.

For most businesses, the better question isn't 'how fast can we go?' but 'how do we ensure a smooth project with a great outcome?' A well-run four-week project will almost always produce better results than a rushed two-week one.